Expand North Star '24
- Date
- 2024
- Client
- du
- Category
- Exhibition
Immersive ExperienceAIInteractive Tech
Project
Overview
To showcase du's leadership in AI and future technologies, the brand created an immersive, innovation-led space filled with intelligent and interactive experiences.
Highlights included the AI Judge, which evaluated startup pitches live; the Apple Vision Pro Human vs AI challenge, blending mixed reality with cognitive comparison; a reflex-based interactive touch game that reinforced du's dynamic digital edge; and an AI hologram assistant that guided attendees through the space.
Each activation demonstrated du's commitment to next-gen engagement, sparking curiosity and reinforcing its role at the forefront of AI, XR, and digital innovation.
Highlights included the AI Judge, which evaluated startup pitches live; the Apple Vision Pro Human vs AI challenge, blending mixed reality with cognitive comparison; a reflex-based interactive touch game that reinforced du's dynamic digital edge; and an AI hologram assistant that guided attendees through the space.
Each activation demonstrated du's commitment to next-gen engagement, sparking curiosity and reinforcing its role at the forefront of AI, XR, and digital innovation.
